According to our text (HBR, 2011), “Truly great companies understand the difference between what should never change and what should be open for change, between what is genuinely sacred and what is not. This rare ability to manage continuity and change – requiring a consciously practiced discipline is closely linked to the ability to develop a vision” (p. 78).

Our text further uses the example of pharmaceutical company Merck for illustration of this point. Review this reading in chapter four, Building Your Company’s Vision, and describe Merck’s core values, core purpose, BHAGs, and vivid descriptions.

How did these hold the company together while everything else was up for grabs?

Reference:

Business Review Press, Harvard. ( © 2011). Hbr’s 10 must reads on strategy. [Books24x7 version] Available from http://common.books24x7.com.proxy.cityu.edu/toc.aspx?bookid=45580